A maturing financial industry leads to decreasing margins in financial services.

Increased regulations demand more detailed client documentation. These two irreversible trends, lower profitability combined with increased regulatory demands are forcing banks and financial institutions to rethink their business models. Banks are also realizing that a majority of their clients are underserved and less active. Therein lies a huge untapped potential.

Over the past few years, there has been a surge in the use of automated financial advisors.

Automated advisors are, on an increasing scale, giving attention to the under-serviced customers of banks and financial institutions in a cost efficient way while all client activity is automatically documented.

The challenge is to tailor and adapt automated services with human behavior.

How do you reach a mass market that doesn’t seem to care? How does a machine create trust? What if an automated process is developed but clients don’t take action? How do you create a meaningful relationship with your clients so they will want to share their results with their community?

Stenkrona Investments is specialized in the psychology of financial decision making.

When automated financial advisory is adapted to decision making patterns of human beings, banks and financial institutions are better able to serve their most valuable asset, their clients.